Historically grounded in the mid-19th century, the museum as a public institution and the curatorial profession are both relatively new phenomena. In recent years, the museum field has witnessed not only a renewed understanding of the curator’s role and responsibilities, but also the purpose and function of museums as a whole. This shift is a result of the fundamental incompatibility between the socio-political orientation of the historic museum and the current museum’s existing relationship to society and the public. Having attained a dual masters in Museum Studies at the same time as emerging museological scholarship and debate, I have a deep understanding of the practical solutions museums must implement if they want to remain a relevant and competitive offering within the tourism sector. My broader knowledge of the museum as an institution allows me to identify outdated, unproductive methods of presenting objects to visitors and move towards established approaches for successful storytelling.